Whether you are starting a new business or have been open for years, your most important asset is your company’s brand.
A brand is more than just a name and logo. Branding your business is the best way to build your company’s reputation and identity. Without a good branding strategy, you will miss the opportunity to become recognizable as a top industry leader. Use the tips below to be sure your brand is effective.
Make sure you are consistent across all your branding efforts. If your company has a name that is sometimes abbreviated, or that goes by a few names, try to keep it consistent as much as possible. The same goes for font, color themes, and logos. All promotional material, either online or through print media, should follow a set of guidelines, no matter what the campaign is about.
When choosing a branding strategy, you have to decide what you want your brand identity to be. If you a professional grief counselor for seniors, you should avoid whimsical font styles on your website, and colorful stationery that would be more appropriate if you are a manicurist that specializes in cute, cartoon nail art designs for teens. Your branding shows your company’s personality, so it should match your profession and your goals for the future.
Less is often more when it comes to brand strategy. Individuals can be complex and multi-layered, but a business’s identity ought to be simple and easy to understand. If you cannot explain your brand (not the company) in one sentence, try to pare it down.
Using business cards, websites, social media, posters and more, Print Masters can help you build a brand identity that reflects your business goals perfectly.