Direct Mail

When we start working with a new client, we often find many of them skeptical of direct mail. However, stats from the 2017 DMA Response Rate Report indicate that direct mail is the single-highest performing marketing channel. To put it simply, physical mail drives transactions much more than digital ads. If you’re a small business owner in Los Alamitos, CA looking to acquire new customers and increase your sales with quality consumers quickly, then you should consider a direct mailing campaign. Direct mailers are incredibly affordable, providing business owners in Los Alamitos, CA with an incredible return on investment. Our team can help you draft a direct mailing strategy.
What We Offer

Awesome Features

Brand & Offer Recall

Studies show that customers remember a digital ad less than 50 percent of the time. However, consumers can recall a direct mail advertisement more than 75 percent of the time.

More Likely to Drive Action

Our experts will take the time to explain the “motivation to cognitive load threshold” that is an integral part of our strategy. Direct mailers pass the critical threshold of “One.”

Humans "Wired" for Non-Digital Interactions

Digital ads can be difficult for consumers to comprehend. Studies show that it takes approximately 21 percent less cognitive effort to process a direct mailing ad than it does to embrace a digital ad.

Motivation to Cognitive Load Ratio

A load-ratio of one is considered average. Direct mailers have a load-ratio average of 1.33. Digital media, on the other hand, has a load-ratio of .86. When working together, we’ll explain how critical this difference can be.

Easier to Understand, More Persuasive

Because it’s easier to process and understand, it takes less time for a consumer to process a direct mailer than a digital advertisement visually. Direct mailers also prompt a motivation response rate that’s 20 percent higher.

Response Rate Statistics

Still not sold on the power of direct mail marketing? Consider these statistics, provided courtesy of the Direct Marketing Association.

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Direct Mail

The response rate for direct mail, across all industries, is 3.7 percent. This is the case when businesses use a house list. The response rate is one percent when using a prospect list. This is noticeably different than the all-digital channels response rate, which is a mere .62 percent.

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Envelopes

Envelopes, postcards, and other oversized mailers have a response rate of 4.25 percent.

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Current Direct Mailers

Direct mailers can offer a return on investment ranging from 15 to 17 percent.

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Direct Mail Investment

More than 80 percent of businesses indicate that they plan to incorporate direct mail into their marketing strategy in the coming year.

PrintMasters came through for me big time!!! My daughter's official graduation announcements came in and they were horrible. PrintMasters designed and printed a great looking announcement and thank you cards in one week! I had a tight timeline and they were fantastic. They even gave me the envelopes early so I could start addressing them.  Great quality and customer service!

~ Julianna K., Seal Beach, CA

Nesi and her staff have helped us on numerous occasions.  She not only produces a great product, but she also helped us with our design.  Her suggestions made our business cards, flyers and banners really stand out.  She has always been on time (or early) and on budget.

~ Patti M., Los Alamitos, CA

Printmasters provides all my printing services.  They are competitively priced, easy to work with and provide excellent turn around time on my projects.  I love to give our local small businesses volume whenever I can.  Encourage you to at least give them an opportunity to bid on your work.  I'm sure you will be pleased with their service and work.

~ Chuck L., Los Alamitos, CA

Lucky me to see this shop! After a disappointing encounter with the big company that rhymes with Schminkos, I dropped in for help in simply printing a program from a saved file. “Schminkos” said it wouldn’t work, and they offered no assistance to make it workable. Ashley at Printmasters loaded my flash drive and helped me get my document lined up properly and ready to print. She called me a couple hours later and it was all finished. And did I mention that it cost less than what “Schminkos” quoted? Yup. I’m so grateful to have found a local business that gives outstanding customer service.

Julie C

Great service! Beautiful work! We had color programs printed for a funeral service. Nesi pays great attention to details and helped us improve our draft before final print. Pricing was also very good as compared to large print companies. I highly recommend Print Masters, in addition to supporting a local business.

~ Lorrie M.

This is the best printing shop in SoCal! Nesi is very friendly and very passionate about what she does. I’ve been doing business here since mid-2014 And have never had an issue. Plus she does amazing work. I send everyone who is in need of a quality printer with an affordable cost here. Have a few projects with Nesi currently and will post photos upon completion.

~ Donnie A.